Theoretical Model of Innovative Communication of China's Yellow River Culture and Suggestions for Yellow River Cultural Tourism from the Perspective of Social Media

—— An Exploratory Analysis Based on Grounded Theory

DOI

10.2991/978-94-6463-459-4_98How to use a DOI?

Keywords

Yellow River cultural tourism; innovative expression; social mediation; grounded theory; model construction

Abstract

The Yellow River culture is an important part of Chinese civilization, the root and soul of the Chinese nation, and its innovative core is the transformation of cultural “resources” into cultural “capital”, and the “cultural tourism integration” model becomes an important opportunity for this transformation. Its innovative core is the transformation of cultural “resources” to cultural “capital”, and the “cultural tourism integration” model has become an important opportunity for this transformation. This paper adopts the method of rooting theory to study the communication status of Yellow River culture. We coded 62 data of innovative expressions of Yellow River culture, extracted 63 initial concepts from 758 initial statements, abstracted 18 conceptual categories, and summarized 6 core concepts. A theoretical model of innovative communication of Yellow River culture is constructed. The research results show that communication dilemma, value judgment, content production, media elements, audience perspective, and strategy path are the important factors affecting the innovative communication of Yellow River culture. Based on this, this paper proposes the strategy of “culture and tourism + “, aiming at creating the internationalized name card of “China Yellow River”.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chunran Qiu
AU  - Xinyue Hu
PY  - 2024
DA  - 2024/07/23
TI  - Theoretical Model of Innovative Communication of China's Yellow River Culture and Suggestions for Yellow River Cultural Tourism from the Perspective of Social Media
BT  - Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)
PB  - Atlantis Press
SP  - 880
EP  - 892
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-459-4_98
DO  - 10.2991/978-94-6463-459-4_98
ID  - Qiu2024
ER  -