The Impact of Japan's Announcement on Nuclear Wastewater Discharge on Consumer Behavior: An Analysis Based on Behavioral Economics Theory

DOI

10.2991/978-94-6463-459-4_85How to use a DOI?

Keywords

Behavioral economics; Consumer behavior; Fukushima nuclear accident contaminated water; ESG; Regression analysis

Abstract

Employing behavioral economics theory and statistical methodologies, including regression analysis, this study examines consumer purchasing patterns on the HKTVMall platform, with particular emphasis on seafood products. By mining and analyzing a dataset detailing the volume, origin, and category of items bought, we delve into the consumer behaviors and psychological underpinnings of the Hong Kong marketplace. The investigation focuses explicitly on consumer responses to the Japanese government's decision to release Fukushima's nuclear-contaminated water into the ocean. The research provides a nuanced assessment of the Japanese government's declaration's repercussions on Hong Kong consumers’ purchasing decisions, thereby offering insight into larger global consumer attitudes. It leverages authentic transactional data to ascertain consumer sentiments, encapsulating the concept that purchase choices serve as a proxy for public opinion or a form of ‘voting with one's wallet.‘ This paper offers a lens through which to observe the broader implications of the Japanese government's actions on environmental, social, and governance (ESG) standards. By illuminating the interplay between governmental policy decisions and market behavior, this paper contributes to a deeper understanding of the dynamics at play in consumer decision-making processes in the face of environmental concerns. As such, it underscores the potential for consumer behavior analysis to inform policy discourse and ethical business practices in an increasingly ecologically conscious global economy.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yulai Jiang
PY  - 2024
DA  - 2024/07/23
TI  - The Impact of Japan's Announcement on Nuclear Wastewater Discharge on Consumer Behavior: An Analysis Based on Behavioral Economics Theory
BT  - Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)
PB  - Atlantis Press
SP  - 745
EP  - 755
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-459-4_85
DO  - 10.2991/978-94-6463-459-4_85
ID  - Jiang2024
ER  -