Geely’s Internationalization Strategy and Effects ----- Taking the Acquisition of Daimler’s Shares as an Example

DOI

10.2991/978-94-6463-459-4_47How to use a DOI?

Keywords

International Acquisition; Geely; Financial Performance

Abstract

Geely is an emerging force in China’s automotive industry, and has been expanding its influence in recent years through an aggressive internationalization strategy. Its performance in the domestic market in recent years has been very good, not only in the domestic auto sales rankings of the top weed, but also in the international market has achieved certain results. However, Geely still faces many challenges on the road to internationalization, such as low brand awareness and relatively backward technology level. In order to accelerate the process of internationalization, Geely began to seek cooperation with internationally renowned automobile enterprises. Geely’s acquisition of Daimler’s shares is an important attempt on the road of globalization. This paper will take Geely’s acquisition of Daimler’s shares as an example, and adopt the comparative analysis method and DuPont analysis method to process Geely’s financial data, and conduct an in-depth discussion on Geely’s internationalization strategy and effects. The analysis concludes that Geely’s acquisition of Daimler’s shares is a very successful internationalization strategy. Through this acquisition, Geely not only obtained Daimler’s technical patents and brand resources, but also expanded more opportunities for it in the domestic and international markets. At the same time, the cooperation between Geely and Daimler also makes China’s automobile industry further enhance its position in the inter-national arena.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shuang Yu
PY  - 2024
DA  - 2024/07/23
TI  - Geely’s Internationalization Strategy and Effects ----- Taking the Acquisition of Daimler’s Shares as an Example
BT  - Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)
PB  - Atlantis Press
SP  - 383
EP  - 392
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-459-4_47
DO  - 10.2991/978-94-6463-459-4_47
ID  - Yu2024
ER  -