The Influence of Tourist Short Videos on Tourism Intention for University Students
- DOI
- 10.2991/978-94-6463-459-4_126How to use a DOI?
- Keywords
- Tourism intention; Perceived usefulness; Perceived ease of use; Perceived pleasure; Social presence; Perceived risk
- Abstract
With the rise of short videos, tourist short videos are affecting everyone’s travel intentions, and university students are the main users of online social technology. Conduct an empirical analysis of the data through a questionnaire survey to study the perceptual factors generated by users when watching tourist short videos and explore the impact of these factors on university students’ tourism intention.
The research results are as follows: Perceived usefulness, perceived ease of use, perceived pleasure, and social presence have a significant positive impact on tourism intention and will increase university students’ tourism intention. Perceived risk has a negative impact on tourism intention, which means that the risks brought by short videos will reduce university students’ tourism Intention. These findings have important implications for short video producers, short video marketers, and tourist destinations.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Wang Dan AU - Chaiyawit Muangmee AU - Nusanee Meekaewkunchorn PY - 2024 DA - 2024/07/23 TI - The Influence of Tourist Short Videos on Tourism Intention for University Students BT - Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024) PB - Atlantis Press SP - 1133 EP - 1138 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-459-4_126 DO - 10.2991/978-94-6463-459-4_126 ID - Dan2024 ER -