Strategy for Improving the Quality of Human Resources to Improve the Performance of Small and Medium Enterprises in Kepulauan Seribu, North Jakarta

DOI

10.2991/assehr.k.211102.044How to use a DOI?

Keywords

Human Resources; Performance; Small and Medium Enterprises

Abstract

The aim of this research is to determine that improving the quality of human resources can improve the performance of Small and Medium Enterprises (UKM) in the Seribu Islands community and to formulate quality human resources in order to improve the performance of Small and Medium Enterprises (UKM) in the Kepulauan Seribu community. The research method that used is descriptive quantitative, uses primary and secondary data types and uses a questionnaire instrument, the number of samples of this study is 100 respondents using the Slovin method in determining the sample. The data collection technique that used was field research using a questionnaire as a research instrument and library research, that is reading materials that support research. The data analysis technique in this study is the validity test, reliability test, normality test, non-Heteroscedasticity test, simple linear regression test, R square and hypothesis significance test. Based on the results of the answers of 100 respondents, that the quality of human resources of Kepulauan Seribu people have understood the marketing process with digital marketing and follows current technology, and business management is in accordance with the skills of the population. For the performance of the Kepulauan Seribu UKM are classified as Small and Medium Enterprises because based on respondents’ answers, the income earned is in the range of IDR 30,000,000 to IDR 50,000,000 and the number of employees is around 10 to 30 employees. So that in this case using R-Square of 0.232 = 23.2%, which means that the independent variable (HR Quality) is able to explain 23.2% of the variation of the dependent variable (Small and Medium Enterprises performance) and the rest is explained by other factors not included in the model, for the results of the t test hypothesis, it can be concluded that the quality of human resources (X) affects the performance of SMEs (Y).

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yhonanda Harsono
AU  - Otto Fajarianto
PY  - 2021
DA  - 2021/11/16
TI  - Strategy for Improving the Quality of Human Resources to Improve the Performance of Small and Medium Enterprises in Kepulauan Seribu, North Jakarta
BT  - Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020)
PB  - Atlantis Press
SP  - 382
EP  - 392
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211102.044
DO  - 10.2991/assehr.k.211102.044
ID  - Harsono2021
ER  -