PT Elnusa Tbk Community Relations’ Communication Strategy in Providing Socialization of Seismic Survey Activities to the Community: A Case Study in Musi-Banyuasin Regency, South Sumatera

DOI

10.2991/assehr.k.211102.043How to use a DOI?

Keywords

Communication strategies; Community relations; Socialization; Seismic survey; Society

Abstract

The socialization of the seismic survey activities conducted by the Community Relations of PT Elnusa Tbk, the Geoscience Reservoar Services division, is aimed at stakeholders, especially residents whose land is crossed by seismic activities. Socialization is carried out to provide information to stakeholders about all information regarding land data collection activities, operations and compensation provided as a result of these activities, but sometimes there are some parties who do not understand the information provided and the importance of this activity for the benefit of many people. The purpose of conducting this research is to find out the level of success of the communication strategy carried out by community relations in providing socialization of seismic survey activities to the community, and the impact of the communication strategy carried out and the public’s response to the socialization. This study uses a paradigm of constructivism, a method of case study research with the type of research conducted qualitatively descriptive. This research uses Miles and Huberman’s interactive data analysis techniques related to communication strategies in socializing seismic survey activities provided by Community Relations of PT Elnusa Tbk. The impact of communication provided by Community Relations of PT Elnusa Tbk from the socialization of seismic survey activities, and responses from the community related to the communication provided regarding the socialization of seismic survey activities in Kepayang Village and Muara Medak Village Bayung Lencir District Musi Banyuasin-South Sumatra. The results and discussion of the research reveal that there are two techniques to conduct the socialization used during these activities, namely by open socialization and door to door socialization. Open socialization is a socialization that is carried out in a place (Village Hall, District Hall, and so on) by inviting land owners, community leaders, religious leaders, TRIPIKA, and devices that are crossed by activities, while door to door socialization is a direct socialization. to the land owner with the potential for problems or for which open socialization is not possible. The communication method used by PT Elnusa Tbk’s community relations is interpersonal communication using several approaches in communication, namely persuasion, regulation, and argumentation.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Katry Anggraini
AU  - Nur Rachmah Wahidah
AU  - Unik Desthiani
PY  - 2021
DA  - 2021/11/16
TI  - PT Elnusa Tbk Community Relations’ Communication Strategy in Providing Socialization of Seismic Survey Activities to the Community: A Case Study in Musi-Banyuasin Regency, South Sumatera
BT  - Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICoRSH 2020)
PB  - Atlantis Press
SP  - 368
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211102.043
DO  - 10.2991/assehr.k.211102.043
ID  - Anggraini2021
ER  -