Proceedings of the 2024 5th International Conference on Modern Education and Information Management (ICMEIM 2024)

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Analysis on Ideational-Textual Function of Verbal Text and Representational-Compositional Meaning of Visual Image of PSA based on Multimodal Corpora

Authors
Linyan Wang1, *
1School of Foreign Languages, Chaohu University, Hefei, Anhui, 238000, China
*Corresponding author. Email: 057099@chu.edu.cn
Corresponding Author
Linyan Wang
Available Online 27 November 2024.
DOI
10.2991/978-94-6463-568-3_16How to use a DOI?
Keywords
Multimodal discourse; verbal text; visual image; public service advertisements
Abstract

Verbal text and visual images play a crucial role in public service advertisements, which constitute a multimodal discourse rich in various social semiotic resources. Therefore, it is necessary to concentrate on the functions of verbal text and the meanings conveyed by visual images in public service advertisements. This research utilizes a quantitative research approach, drawing on Halliday’s systematic-functional grammar and Kress and Van Leeuwen’s visual grammar, to examine the multimodal discourse of 93 public service advertisements. The main emphasis of this study is on analyzing the ideational and textual functions of the verbal text, along with the representational and compositional meanings of the visual images, all within a multimodal corpus. The study finds that the material process and the unmarked theme of verbal text are evident, and the symbol process, the top-down structure and disconnection of visual image are evident in PSA. The multimodal meanings of public service advertisements are achieved by constructing both verbal texts and visual images.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 5th International Conference on Modern Education and Information Management (ICMEIM 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
27 November 2024
ISBN
978-94-6463-568-3
ISSN
2667-128X
DOI
10.2991/978-94-6463-568-3_16How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Linyan Wang
PY  - 2024
DA  - 2024/11/27
TI  - Analysis on Ideational-Textual Function of Verbal Text and Representational-Compositional Meaning of Visual Image of PSA based on Multimodal Corpora
BT  - Proceedings of the 2024 5th International Conference on Modern Education and Information Management (ICMEIM 2024)
PB  - Atlantis Press
SP  - 113
EP  - 120
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-568-3_16
DO  - 10.2991/978-94-6463-568-3_16
ID  - Wang2024
ER  -