Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)

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Research on Visual Image Analysis of Fuzhou Tourism Destination Based on the Perspective of Cultural and Tourism Integration

Authors
Heliang Li1, Yuni Wang2, *, Hao Liu3
1College of Art and Design, Chongqing College of International Business and Economics, Hechuan, Chongqing, 401520, China
2School of Media and Art Design, Wenzhou Business College, Wenzhou, Zhejiang, 325035, China
3School of Arts, Jiangsu University, Zhenjiang, Jiangsu, 212000, China
*Corresponding author. Email: 943619458@qq.com
Corresponding Author
Yuni Wang
Available Online 2 September 2024.
DOI
10.2991/978-2-38476-277-4_81How to use a DOI?
Keywords
Culture and tourism integration; Tourist destination; Visual image
Abstract

Fuzhou boasts a wealth of tourism resources and a diverse array of products, such as Shoushan Stone, the Banyan Tree, and Jasmine Tea, which distinctly highlight the unique appeal of Fuzhou as a tourism destination. Currently, tourists’ perceptions of Fuzhou’s visual identity are confined to its traditional reputations as a “National Historical and Cultural City,” a “Coastal City,” and a “Hot Spring City.” These conventional visual identities, while deeply ingrained, are not unique to Fuzhou and are common across various other regions in the country. In an era that values personalization across all industries, such “tourism business cards” appear rather insufficient. Against this backdrop, this paper adopts the contemporary perspective of integrating culture and tourism. It conducts an in-depth analysis and research on the present state of Fuzhou’s tourist destination visual identity, aiming to significantly enhance Fuzhou’s visual image as a tourism destination.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 September 2024
ISBN
978-2-38476-277-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-277-4_81How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Heliang Li
AU  - Yuni Wang
AU  - Hao Liu
PY  - 2024
DA  - 2024/09/02
TI  - Research on Visual Image Analysis of Fuzhou Tourism Destination Based on the Perspective of Cultural and Tourism Integration
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 731
EP  - 738
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_81
DO  - 10.2991/978-2-38476-277-4_81
ID  - Li2024
ER  -