Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)

The middle landscape of urban and rural culture: The Dietary Life and Its Value Inspiration in Chinese Rural Short Videos

Authors
Zehua Fang1, *
1School of Journalism & Communication, Zhengzhou University, Zhengzhou, China
*Corresponding author. Email: fangzehua99@163.com
Corresponding Author
Zehua Fang
Available Online 2 September 2024.
DOI
10.2991/978-2-38476-277-4_82How to use a DOI?
Keywords
short video; urban and rural culture; food culture; the middle landscape
Abstract

With the help of food as a medium, Chinese rural short videos have opened up new possibilities for equal dialogue and integration between urban and rural cultures through daily aesthetics, ritual and music banquets, and the reconstruction of the culinary landscape. They have also enabled rural culture to unleash its emotional energy and identity through independent dissemination, helping to transform local cultural confidence into rural industrial confidence. However, the instability of the middle landscape also brings uncertainty to the integration and development of urban and rural cultures. It is necessary to promote the healthy growth of local food brands and promote the long-term development of rural industries on the basis of value guidance and exploring regional characteristics.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 September 2024
ISBN
978-2-38476-277-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-277-4_82How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Zehua Fang
PY  - 2024
DA  - 2024/09/02
TI  - The middle landscape of urban and rural culture: The Dietary Life and Its Value Inspiration in Chinese Rural Short Videos
BT  - Proceedings of the 2024 10th International Conference on Humanities and Social Science Research (ICHSSR 2024)
PB  - Atlantis Press
SP  - 739
EP  - 744
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-277-4_82
DO  - 10.2991/978-2-38476-277-4_82
ID  - Fang2024
ER  -