Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022)

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On the Evaluation of the Usability of E-commerce UI Design

Authors
Ningna Sun1, Chao Sun1, *
1College of Arts, Jiangsu University, Zhenjiang, 212100, China
*Corresponding author. Email: 1498115131@qq.com
Corresponding Author
Chao Sun
Available Online 1 March 2023.
DOI
10.2991/978-2-38476-004-6_120How to use a DOI?
Keywords
E-commerce platforms; User Interface (UI) design; Usability evaluation; Evaluation system
Abstract

Aim The study aims to establish a system for evaluating the usability of e-commerce UI design to offer insights for future studies concerning e-commerce UI design and the evaluation of its usability. Methods After a review of the existing literature, the study establishes a system for evaluating the usability of e-commerce UI design by matching the usability evaluation methods, the existing problems concerning usability, and the indicators of usability, which are all taken from the existing literature, with the five elements of user experience design. The study then explores the ways the indicators measure usability and works out the specific issues covered by the indicators. Then the weight of the indicators is calculated using expert grading and the analytic hierarchy process. Conclusion Effectiveness, efficiency, and satisfaction are the usability indicators most frequently used and spanning the greatest number of elements of user experience design, and that questionnaires, interviews, user testing, and thinking aloud are the most frequently used methods for evaluating usability. By establishing an evaluation system and working out the weight of each indicator, finds that satisfaction with navigation, satisfaction with visual effects, satisfaction with structure, and satisfaction with functions carry the highest weights.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 March 2023
ISBN
978-2-38476-004-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-004-6_120How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ningna Sun
AU  - Chao Sun
PY  - 2023
DA  - 2023/03/01
TI  - On the Evaluation of the Usability of E-commerce UI Design
BT  - Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022)
PB  - Atlantis Press
SP  - 1000
EP  - 1011
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-004-6_120
DO  - 10.2991/978-2-38476-004-6_120
ID  - Sun2023
ER  -