Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)

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Directive Speech Actions on Ads/Banners in Public Space and Its Relevance as Teaching Material for Advertising Text for Grade VIII Junior High School Students

Authors
Dwi Nurfitasari1, *, Helma Riana1, Nurlita Cahyani1
1Faculty of Teacher Training and Education, University Muhamadiyah Surakarta, Surakarta, Indonesia
*Corresponding author. Email: a310200121@student.ums.ac.id
Corresponding Author
Dwi Nurfitasari
Available Online 28 May 2024.
DOI
10.2991/978-2-38476-226-2_20How to use a DOI?
Keywords
directive speech acts; banners; advertisements; posters; slogans; pragmatics
Abstract

This study aims to identify and describe the directive utterances contained in economic, political, and social banners to be used as teaching materials for advertising texts, slogans, and posters for class VII SMP. This research uses a qualitative descriptive method. Data analysis in this study used a pragmatic approach. The data collection method used is note taking, and uses a triangulation technique as a test for the validity of the data. The results of this study are directive speech acts obtained in economic, political, and social banners, there are 35 directive utterances which have been classified into 5 types. The directive speech acts obtained in this study were 13 utterances of commanding, 8 utterances of advising, 7 utterances of recommending, 4 utterances of asking, 3 utterances of begging.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 May 2024
ISBN
10.2991/978-2-38476-226-2_20
ISSN
2352-5398
DOI
10.2991/978-2-38476-226-2_20How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dwi Nurfitasari
AU  - Helma Riana
AU  - Nurlita Cahyani
PY  - 2024
DA  - 2024/05/28
TI  - Directive Speech Actions on Ads/Banners in Public Space and Its Relevance as Teaching Material for Advertising Text for Grade VIII Junior High School Students
BT  - Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
PB  - Atlantis Press
SP  - 241
EP  - 253
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-226-2_20
DO  - 10.2991/978-2-38476-226-2_20
ID  - Nurfitasari2024
ER  -