Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)

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Speech Act Advertising in Educational Posters as a Teaching Media for Persuasive Text

Authors
Alriana Saras Sri Baharizky1, *, Wigati Hidayana Fajri1, Dini Pancawati Permatasari1
1Universitas Muhammadiyah Surakarta, Jl. A. Yani, Mendungan, Pabelan, Kec. Kartasura, Kabupaten Sukoharjo, Jawa Tengah, Indonesia
*Corresponding author. Email: a310200161@student.ums.ac.id
Corresponding Author
Alriana Saras Sri Baharizky
Available Online 28 May 2024.
DOI
10.2991/978-2-38476-226-2_18How to use a DOI?
Keywords
Advertising; Speech Acts; Learning
Abstract

This study aims to find out about speech acts in poster advertisements and their relation as a medium for teaching persuasive texts. As well as to find out how the implementation of persuasive language in advertisements that grow in the midst of people’s lives today. In this study, the method used for writing is a qualitative descriptive research method, whose data is sourced from a collection of advertisements including notification ads, public service advertisements, and offer advertisements on street corners and for collection using field studies. After that, the data obtained by the author was analyzed using a literature study. The results of research conducted by the author show that most of the language used in advertising is persuasive language in the form of invitations and slogans, which the author finds persuasive language in class VII junior high school learning teaching materials.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 May 2024
ISBN
978-2-38476-226-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-226-2_18How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Alriana Saras Sri Baharizky
AU  - Wigati Hidayana Fajri
AU  - Dini Pancawati Permatasari
PY  - 2024
DA  - 2024/05/28
TI  - Speech Act Advertising in Educational Posters as a Teaching Media for Persuasive Text
BT  - Proceedings of the 3rd International Conference on Education for All (ICEDUALL 2023)
PB  - Atlantis Press
SP  - 204
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-226-2_18
DO  - 10.2991/978-2-38476-226-2_18
ID  - Baharizky2024
ER  -