Preserving Tradition in the Digital Age: A Multimodal Discourse Analysis of Tukkus Headband of the Kuripan Village Indigenous Community, Lampung on Social Media

DOI

10.2991/978-2-38476-321-4_16How to use a DOI?

Keywords

Tukkus Headband; Tradition; Digital Age; Multimodal Discourse Analysis; Social Media

Abstract

This study investigates the multimodal discourse surrounding the preservation of traditional Tukkus headbands on social media platforms. The research gap stems from a lack of understanding about how digital media might be used to preserve intangible cultural resources beyond documentation. This study seeks to fill this vacuum by undertaking a multimodal discourse analysis of online debate about the Tukkus headband, a traditional item used by indigenous people in the Kuripan Village, Lampung, Indonesia. This theoretical approach is based on multimodal discourse analysis, which investigates the interaction of visual, written, and auditory forms of communication in generating meaning and identity. This research methodology entails a thorough examination of social media content, such as posts, comments, and user interactions, to better understand how Tukkus headbands are represented, discussed, and negotiated in online spaces. These findings reveal the complex ways in which tradition and modernity merge, as indigenous communities actively utilize social media platforms to share, celebrate and amplify the cultural meaning of the Tukkus headband, challenging the notion that digital technology will lead to the erosion of tradition. The conclusion discusses the implications of this research for understanding the role of digital media in the preservation of cultural traditions, and the need for further exploration of the intersection between technology and the preservation of intangible heritage.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fitri Rismiyati
AU  - Warto Warto
AU  - Mahendra Wijaya
AU  - Marimin Marimin
PY  - 2024
DA  - 2024/12/24
TI  - Preserving Tradition in the Digital Age: A Multimodal Discourse Analysis of Tukkus Headband of the Kuripan Village Indigenous Community, Lampung on Social Media
BT  - Proceedings of the Third International Conference on Communication, Language, Literature, and Culture (ICCoLliC 2024)
PB  - Atlantis Press
SP  - 221
EP  - 239
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-321-4_16
DO  - 10.2991/978-2-38476-321-4_16
ID  - Rismiyati2024
ER  -