Analysis on the Integrity Issues of College Students’ WeChat Business Entrepreneurship From the Perspective of Game Theory

DOI

10.2991/assehr.k.200901.051How to use a DOI?

Keywords

college students, WeChat business entrepreneurship, integrity game, Nash equilibrium

Abstract

In recent years, in order to solve the employment problem of college graduates, the state has strongly supported the self-employment of college students. Due to the low entry barriers and flexible working hours, social e-commerce such as WeChat business has gradually become the first choice for college students to start their own businesses. In fact, in WeChat business transactions, there is a certain degree of integrity game between college students as managers and consumers. One side will decide its own strategy based on the other side’s strategy to maximize the benefits. According to the relevant game theory, the integrity game of college students’ WeChat business entrepreneurship is established, and there is a Nash equilibrium in the integrity game. But the trust crisis between WeChat business and consumers has led to the emergence of game paradoxes. To resolve the trust crisis and return the game of good faith to the Nash equilibrium, it requires multiple parties to work together.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Shi
PY  - 2020
DA  - 2020/09/01
TI  - Analysis on the Integrity Issues of College Students’ WeChat Business Entrepreneurship From the Perspective of Game Theory
BT  - Proceedings of 5th International Conference on Contemporary Education, Social Sciences and Humanities - Philosophy of Being Human as the Core of Interdisciplinary Research (ICCESSH 2020)
PB  - Atlantis Press
SP  - 262
EP  - 266
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200901.051
DO  - 10.2991/assehr.k.200901.051
ID  - Shi2020
ER  -