Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)

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Industrial Clusterization to Improve the Competitiveness of Small and Medium Industries in the City of Palembang

Authors
Evada Dewata, Yuli Antina Aryani, Yuliana Sari, Aladin
Corresponding Author
Evada Dewata
Available Online 10 April 2020.
DOI
10.2991/assehr.k.200407.014How to use a DOI?
Keywords
Small and Medium Industry, strategy, cluster, SWOT Analysis
Abstract

The existence of Small and Medium Industries (SMEs) has received attention from the government, but it is felt that it has not been able to contribute maximally to productive economic activities. Palembang City is one of the many regions in Indonesia that has great potential in the development of SMEs. This research is intended as an effort to strengthen SMEs with an industrial cluster approach, namely by mapping cluster development and formulating SMEs development strategies that have competitive advantages. The study population consisted of SMEs Nusantara practitioners in Palembang, which consisted of 260 unit. The sample of this study will focus on the types of Songket industry, the sampling method using snowball sampling techniques. The analytical method used is Cluster Map to determine business people in the cluster, Diamond Cluster to identify strategic factors and SWOT Analysis. The results of the study show the results of mapping the development strategy of SMEs Nusantara, namely to innovate designs, increase sales promotion, establish cooperation with the local government, and carry out marketing through online media.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 April 2020
ISBN
978-94-6252-953-3
ISSN
2352-5398
DOI
10.2991/assehr.k.200407.014How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Evada Dewata
AU  - Yuli Antina Aryani
AU  - Yuliana Sari
AU  - Aladin
PY  - 2020
DA  - 2020/04/10
TI  - Industrial Clusterization to Improve the Competitiveness of Small and Medium Industries in the City of Palembang
BT  - Proceedings of the 3rd Forum in Research, Science, and Technology (FIRST 2019)
PB  - Atlantis Press
SP  - 79
EP  - 83
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200407.014
DO  - 10.2991/assehr.k.200407.014
ID  - Dewata2020
ER  -