Nintendo’s Strategic Recommendations Based on Selected Analyses

DOI

10.2991/aebmr.k.201211.094How to use a DOI?

Keywords

Nintendo company, marketing strategy, factors and analysis, BMC model

Abstract

Based on the current situation in the market environment, it is necessary for companies to assess their current position. At the same time, they need to adapt their strategy to this, whether marketing, production or overall corporate. Nintendo, which has been active in the gaming console and gaming industry since 1889, must also assess strategies in the light of the current situation. Among the basic factors that need to be assessed are also competitive ones. It is necessary for the company to be able to properly analyze and evaluate them, as they can intensively affect its overall performance in the market environment. Therefore, we decided in the article to analyze the competitive environment using Porter’s five-force model. In addition to competitive factors, it is necessary to take into account factors influencing the strategic management of the company. We analyze those in the article using the Business Model Cancas tool. In it, we identify the key factors of strategic management of the company with regard to the current situation. We consider individual factors such as key partners, key activities and the like to be important in fulfilling the basic goals of the defined corporate strategy. It must also include the right marketing strategy. Based on the performed analyzes, in the discussion part we identified specific goals and strategic recommendations in connection with the creation and application of the company’s marketing strategy with regard to the current situation in the market environment.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - David Vrtana
AU  - Anna Krizanova
PY  - 2020
DA  - 2020/12/14
TI  - Nintendo’s Strategic Recommendations Based on Selected Analyses
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 552
EP  - 556
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.094
DO  - 10.2991/aebmr.k.201211.094
ID  - Vrtana2020
ER  -