Evaluation of Service Quality of Self-Media Online Stores Based on Online Comments-Taking Toutiao Online Stores as an Example

DOI

10.2991/aebmr.k.201211.093How to use a DOI?

Keywords

Service quality, self -media online stores, online comments

Abstract

As a new force of self-media, Toutiao (www.toutiao.com) has broken the traditional self-media marketing model. Through fan advantages accumulated by short video producers for a long time, Toutiao with platform supervision and self-media credit as endorsement has carried out a series of activities such as poverty alleviation, agricultural assistance and brand cooperation. In this paper, six self-media with more than 2 million fans are selected to capture 5862 valid online comments of products through web crawler technology. Keywords are extracted by TF-IDF method and the service quality of online stores in Toutiao is evaluated by AHP analysis method.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Dong
AU  - Ao Huang
PY  - 2020
DA  - 2020/12/14
TI  - Evaluation of Service Quality of Self-Media Online Stores Based on Online Comments-Taking Toutiao Online Stores as an Example
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 548
EP  - 551
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.093
DO  - 10.2991/aebmr.k.201211.093
ID  - Dong2020
ER  -