Proceedings of 5th Borobudur International Symposium on Humanities and Social Science 2023

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Behavioral Intention on Sharia Fintech in Indonesia

Authors
Abdul Yusuf1, *
1Faculty of Economics, Universitas Singaperbangsa Karawang, 41361, Kerawang, Indonesia
*Corresponding author. Email: abdul.yusuf@staff.unsika.ac.id
Corresponding Author
Abdul Yusuf
Available Online 2 August 2024.
DOI
10.2991/978-2-38476-273-6_65How to use a DOI?
Keywords
Attitude; Behavioral Control; Intention Behavior; Sharia Fintech
Abstract

Financial technology, commonly known as fintech, represents a notable innovation in the finance sector, harnessing the power of information technology. Fintech entails the delivery of financial products and services through a blend of technological platforms and innovative business models. This research endeavors to investigate and analyze the impact of attitudes and perceived behavioral control on the intention to utilize sharia fintech services. Employing a quantitative methodology, including descriptive and regression analyses, this study targets followers of Instagram accounts. Utilizing the Issac and Michael formula, the sample size was determined to be 383 respondents. Non-probability sampling, employing a simple random sampling technique, was employed for data collection. Descriptive analysis using the Likert scale and verification via simple regression analysis were conducted. The findings reveal that attitudes exert a partial effect on intention to use, accounting for 16.1%, while perceived behavioral control contributes to 23.4% of the partial effect on intention to use. The combined effect of attitudes and perceived behavioral control on intention to use stands at 16.1%. This underscores the necessity for further exploration of sharia fintech to understand consumer behavior adequately and devise relevant marketing strategies.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of 5th Borobudur International Symposium on Humanities and Social Science 2023
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 August 2024
ISBN
10.2991/978-2-38476-273-6_65
ISSN
2352-5398
DOI
10.2991/978-2-38476-273-6_65How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Abdul Yusuf
PY  - 2024
DA  - 2024/08/02
TI  - Behavioral Intention on Sharia Fintech in Indonesia
BT  - Proceedings of 5th Borobudur International Symposium on Humanities and Social Science 2023
PB  - Atlantis Press
SP  - 602
EP  - 614
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-273-6_65
DO  - 10.2991/978-2-38476-273-6_65
ID  - Yusuf2024
ER  -