All of the articles in this proceedings volume have been presented at the 4th International Conference on Business Administration and Data Science (BADS2024) during November 1-3, 2024 in Chengdu, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers and...

Strategic alliances, which are rapidly emerging worldwide, are one of the important ways for companies to gain a competitive advantage. This article examines the impact of companies’ participation in strategic alliances on their tax avoidance behavior, using Chinese A-share listed companies from 2009...

Based on the panel data of listed enterprises in six central provinces from 2011 to 2022, this paper takes the r & D expenditure of enterprises as the intermediary variable, enterprise scale and government capital investment as the adjustment variable, constructs the mediation effect model, and explores...

Implemented the Belt and Road Initiative as a quasi-natural experiment, this article examines the impact of the Belt and Road initiative on the trade credit supply of Chinese enterprises using the DID method. Based on the data of Chinese A-share listed companies from 2011 to 2017, the study finds that...

Currently, big data analytics (BDA) has become an important resource for enhancing marketing capabilities and performance, which brings new development opportunities for the development of BDA-enabled marketing capabilities (BDAMC). However, there is a lack of exploration of the role of BDAMC and marketing...

As global environmental and social challenges, such as climate change and poor labor conditions, become more pressing, the need for a green, low-carbon, and sustainable development path has gained widespread acceptance across the international community. In recent years, the concept of Environmental,...

Social commerce, a new form of online shopping, is growing with more consumers purchasing through platforms like Xiaohongshu. However, its impact on consumer behavior remains unclear. This study examines consumer behavioral intentions on Xiaohongshu, proposing models and hypotheses. Data from online...

The purpose of this study is to investigate the relationship between job reward satisfaction and job performance of knowledge-based employees. In this paper, knowledge-based employees in Beijing were selected to conduct a questionnaire survey, and SPSS 26.0 was used to analyze and process the data between...

This paper analyzes the factors affecting the consumption of equipment maintenance equipment, studies the data of equipment consumption, and builds a equipment consumption prediction model on the basis of the maintenance equipment consumption prediction. Through the design and realization of the basic...

Central Asia, with its unique geographical location serving as a bridge between Europe and Asia, plays a prominent role in facilitating connections. In order to enhance trade exchanges, economic integration, and regional coordinated development between China and Central Asia, as well as on a broader...

In the era of digital economy, the innovative behaviour of employees is crucial to the sustainability of enterprises. In order to further enrich the research results on employees’ innovative behaviour, this study analyses and validates the relationship between the sense of organisational digital support,...

This paper provides an in-depth analysis of the changes in the business environment in the post-pandemic era and their impact on university students’ entrepreneurship. The aim is to offer new perspectives and empirical evidence to the academic community, contributing to the development and enrichment...

In the context of the booming development of new media, this study takes Weibo, a new media platform with extensive influence, as an example to deeply explore the impact of entrepreneurs’ front-stage behaviors on entrepreneur image and brand image through empirical research. The results show that compared...

The Silicon Valley Bank in the United States has declared bankruptcy, making it the second bank in U.S. history to go bankrupt. An investigation into the causes of its bankruptcy revealed the impact of national monetary policy on the stability of financial institutions. Using IS-LM analysis, PESTEL analysis,...

In the era of the digital economy, competition among enterprises has transcended traditional boundaries, and digital transformation is imminent. Project management plays a crucial role in the complex and dynamic process of corporate digital transformation. How to better practice project management and...

This paper focuses on the research of optimizing software project management based on the Integrated Product Development (IPD) approach, aiming to enhance management efficiency through intelligent collaboration. Firstly, it elaborates on the background and purpose of the research, highlighting the importance...

This paper comprehensively evaluates the athletic motivation of tennis players through the game theory combination weighting model and the simulated annealing optimization projection pursuit evaluation model, aiming to uncover the key factors affecting athletes’ performance. The research results indicate...

The roles of the cruise economy and the international center of consumption city are complementary. Cruise economy has a certain radiation effect on the regional economy, while the international center consumption city is the core function of the modern metropolis, with strong consumption guidance and...

The government intervenes in the stock market through tangible or intangible methods. It can use the People’s Daily to convey its views. The release of the People’s Daily News will cause abnormal fluctuations in the stock market. This paper analyzes the reasons behind it and believes that there is a...

Companies donating a certain amount of money to a selected cause responding to each consumer purchase is known as cause-related marketing (CRM) that has become very popular and has grown exponentially in the past few decades. However, when faced with pandemic threat, what happens to consumer preference...

With the rapid development of internet technology and the popularity of smartphones, live streaming e-commerce, as an emerging marketing method, has rapidly risen globally in recent years. Live e-commerce provides consumers with a new way of shopping through real-time interaction, product display, and...