Business Model Development of PT. XYZ Using Business Model Canvas

DOI

10.2991/aebmr.k.200812.026How to use a DOI?

Keywords

design of business models, business models canvas

Abstract

Changes in external and internal environment often cause changes in a company’s business model. The business model currently used by PT. XYZ is not able to overcome the main problems such as falling income and increasing costs significantly which resulting a very high negative profits. The right business model design is needed to encourage PT. XYZ to get out of the problem and able to improve its performance so that it needed several research objectives to address the problems that occurred such as identification of the company’s vision, mission and goals, identification of elements in the current company’s Business Model Canvas, identification of external and internal factors of the company that could affect the elements in the Business Model Canvas as well as the development of the company’s Business Model Canvas to improve business performance. The methodology or type of research used is qualitative business research with a business model canvas approach that is equipped with a SWOT analysis and blue ocean strategy and data collection methods through document studies and interviews. From this study, the results of the mapping of 9 (nine) elements of the business model canvas include customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures are obtained. The company’s external and internal environment is very influential to the elements in the canvas of PT. XYZ. Development of a business model canvas for PT. XYZ has been composed by taking into account the vision, mission, corporate objectives and business strategy which is implemented in 2019 to solve liquidity, profitability and solvency problems and add value innovation to strengthen the canvas elements of the business model especially in the revenue stream and cost structure so as to increase value propositions and value creation in carrying out company operations.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jasnovaria Jasnovaria
AU  - Ningky Sasanti Munir
PY  - 2020
DA  - 2020/08/13
TI  - Business Model Development of PT. XYZ Using Business Model Canvas
BT  - Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019)
PB  - Atlantis Press
SP  - 147
EP  - 158
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200812.026
DO  - 10.2991/aebmr.k.200812.026
ID  - Jasnovaria2020
ER  -