Developing Expected Learning Outomes for the Bachelor of Business Administration Program, Faculty of Humanities and Social Sciences, Prince of Songkla University

DOI

10.2991/assehr.k.220108.053How to use a DOI?

Keywords

Bachelor of Business Administration; Expected Learning Outcome; Outcome Based Education; Thailand

Abstract

Educational standards are extremely important to educational sector worldwide because they could be used to ensure that all students attain their educational goals. To reach high educational standards, expected learning outcomes should not only be clear, measurable, and achievable, but also should reflect the needs of stakeholders. This could assist students to achieve employability. The purpose of this paper is to develop expected learning outcomes for the Bachelor of Business Administration Program, Faculty of Humanities and Social Sciences, Prince of Songkla University (Pattani Campus), Thailand (a developing country in Southeast Asia). The development of expected learning outcomes is in accordance with the concept of outcome based education and international standards of education (such as the ASEAN University Network Quality Assurance and the Association to Advance Collegiate Schools of Business). This study collected data from the participants who were core stakeholders and non-core stakeholders using the questionnaire with open-ended questions. The categorization of stakeholders into two groups was based on the criterion used in this study. Qualitative method was adopted to thematically categorize and analyze the data. This study found that there were nine items of expected learning outcomes for the Bachelor of Business Administration Program. These expected learning outcomes included generic outcomes and subject specific outcomes that could be used to guide teaching and learning approach as well as student assessment of the program. Since the expected learning outcomes developed in this study were based on stakeholders’ needs of the Bachelor of Business Administration Program located in Southernmost Thailand, they may not be generalized to other educational programs or other regions.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Phathara-on Wesarat
AU  - Rudsada Kaewsaeng-on
AU  - Daranat Tansui
AU  - Kanyaprin Tongsamsi
AU  - Parichard Benrit
AU  - Warrapojn Panrod
AU  - Nursahida Useng
PY  - 2022
DA  - 2022/01/21
TI  - Developing Expected Learning Outomes for the Bachelor of Business Administration Program, Faculty of Humanities and Social Sciences, Prince of Songkla University
BT  - Proceedings of the Annual Civic Education Conference (ACEC 2021)
PB  - Atlantis Press
SP  - 289
EP  - 295
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220108.053
DO  - 10.2991/assehr.k.220108.053
ID  - Wesarat2022
ER  -