Challenges Faced by Graphic Designers in Developing Brand Communication within the Realm of Artificial Intelligence

DOI

10.2991/978-2-38476-236-1_67How to use a DOI?

Keywords

Brand Communication; Graphic Designer; Artificial Intelligence; Logo

Abstract

The main purpose of this research is to present a comprehensive analysis of the obstacles encountered by graphic designers while formulating brand communication strategies in the context of artificial intelligence (AI). This research aims to provide a comprehensive understanding of the specific challenges encountered by graphic designers as they strive to achieve successful brand communication within the context of an AI-dominated era. This research employed an exploratory qualitative methodology. The data collection methods employed in this study encompassed interviewing, observation, and literature review. The interviews focused on collecting data by directly engaging with graphic designers as informants, while observations were conducted to gather field information. The findings of this research suggest that the incorporation of artificial intelligence (AI) into brand communication strategies signifies a noteworthy shift in current marketing practices. Organizations are progressively leveraging the capabilities of AI to augment customer experiences and strengthen the bond between consumers and brands. In the era of artificial intelligence, graphic designers have undergone a transformation, assuming more strategic and creative responsibilities. They now engage in collaborative efforts with marketing teams and brand management professionals to ensure the effective communication of a robust and unified brand message. Most graphic designers perceive artificial intelligence (AI) to augment productivity rather than a source of concern. They incorporate AI technologies into their work processes while upholding a steadfast emphasis on creativity and the emotive dimensions of design.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dhiya’ Zielfita Munzier
AU  - Muhammad Akbar
AU  - Alem Febri Sonni
AU  - Irwanto Irwanto
PY  - 2024
DA  - 2024/04/29
TI  - Challenges Faced by Graphic Designers in Developing Brand Communication within the Realm of Artificial Intelligence
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 639
EP  - 649
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_67
DO  - 10.2991/978-2-38476-236-1_67
ID  - Munzier2024
ER  -