Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)

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Political Communication Strategy for South Sulawesi Provincial DPRD Members through Social Media in the 2019 Election

Authors
Muh. Rezky. Z1, *, Andi Alimuddin Unde1, Muliadi Mau1
1Department of Communication Studies, Faculty of Social and Political Science, Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: ikkyz0479@gmail.com
Corresponding Author
Muh. Rezky. Z
Available Online 29 April 2024.
DOI
10.2991/978-2-38476-236-1_66How to use a DOI?
Keywords
2019 ELECTION; South Sulawesi DPRD; Social Media
Abstract

This research aims to analyze the political communication strategies implemented by members of the South Sulawesi Provincial DPRD through social media in the 2019 Election. Primary data is in the form of interviews and uploads on the social media accounts of South Sulawesi Provincial DPRD members. The DPRD members come from various factions including the GolKar, NasDem, Gerindra and Democrat factions. This research is qualitative research with a descriptive analysis approach. The research results show that the communication strategies used include maintaining the integrity of figures, using identity messages that they have, and politicians very intensively using social media, namely Facebook and Instagram. So it was also found that the use of social media was utilized massively and became a primary instrument in conveying messages.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 April 2024
ISBN
10.2991/978-2-38476-236-1_66
ISSN
2352-5398
DOI
10.2991/978-2-38476-236-1_66How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muh. Rezky. Z
AU  - Andi Alimuddin Unde
AU  - Muliadi Mau
PY  - 2024
DA  - 2024/04/29
TI  - Political Communication Strategy for South Sulawesi Provincial DPRD Members through Social Media in the 2019 Election
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 632
EP  - 638
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_66
DO  - 10.2991/978-2-38476-236-1_66
ID  - Z2024
ER  -