The Important of Discovering Communication Values in the Internalization of Corporate Culture: The Case of “AKHLAK” Indonesian State-Owned Enterprises (BUMN)

DOI

10.2991/978-2-38476-236-1_14How to use a DOI?

Keywords

Communication Values; Corporate Culture; Daily Conversation; Organizational Communication; Kebun Sarang Giting; Sumatera Utara Indonesia

Abstract

This research highlights the pivotal role of communication in internalizing the corporate culture of AKHLAK BUMN, focusing on how the company culture is established through everyday conversations (dialogues) aligned with AKHLAK. Language serves as a reflection of an individual’s cultural identity, indicating the extent to which they have embraced their cultural elements. Understanding a person’s culture can be achieved through the language they use. Interacting with individuals from diverse backgrounds reveals valuable insights into cultural cues embedded in their communication. The language employed, unique terms utilized, and even the tone of speech all signify deep-rooted cultural origins. Organizational culture can be mirrored through the way members of the organization communicate. This study was conducted within one of the state-owned enterprises, Perkebunan Sarang Giting, a unit of PT. Perkebunan Nusantara III (Persero), engaged in the cultivation and processing of oil palm and rubber plants. The study involved 60 managerial-level leaders. Various creative and innovative qualitative research methods were employed to formulate culturally based corporate communication values, including audio-visual methods, role-playing techniques, and the use of post-It notes. These methods were integrated into a group facilitation training format, employing participatory approaches and the picture-to-picture method. The research findings revealed that the understanding of leaders regarding communication values, behaviours, and culture was notably low (0%). The necessary communication values aligned with AKHLAK culture were identified as Authenticity, Presence, Partnership, Warmth, Exploratory, and Responsiveness.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Emilia Ramadhani
AU  - Humaizi Humaizi
AU  - Iskandar Zulkarnain
PY  - 2024
DA  - 2024/04/29
TI  - The Important of Discovering Communication Values in the Internalization of Corporate Culture: The Case of “AKHLAK” Indonesian State-Owned Enterprises (BUMN)
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 119
EP  - 135
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_14
DO  - 10.2991/978-2-38476-236-1_14
ID  - Ramadhani2024
ER  -