Tourism Communication of Village Government and Community Based Tourism Destination Development In Hilisataro Nandisa Village, South Nias Regions

DOI

10.2991/978-2-38476-236-1_13How to use a DOI?

Keywords

Tourism Communication; Village Government; Development; Tourist Destinations

Abstract

Tourism has long been recognized as a strong and influential economic sector for the development of the country’s economy. In accelerating tourism development, the most important stakeholder is the community. The community is not only an object but must also be involved as an actor in development, because tourism development is systemic and also integrated. Community participation in maintaining the natural and cultural resources of their region is a big contribution and has the potential to become a tourist attraction. Apart from that, by involving the community in the tourism development process and efforts, it will indirectly foster a sense of responsibility to preserve the potential of its resources. Hilisataro Nandisa Village is one of 14 villages in Toma sub-district, South Nias Regency, North Sumatra Province. This village has natural tourism potential that can be developed. This research will discuss the tourism communication strategy of the Hilisataro Nandisa Village government in increasing community participation in tourism development in the village. This research uses a qualitative research approach. The results of the research show that the tourism communication strategy carried out by the village government in developing tourist destinations in Hilisataro Nandisa Village is adjusted to the Rencana Pembangunan Jangka Menengah Desa (RPJM-Desa) for 2021-2026 and the four aspects as stated in the Rencana Induk Pembangunan Kepariwisataan Kabupaten (RIPPARKAB) South Nias for 2017-2025, namely: (1) Destination Development (2). Development of the tourism industry (3) Tourism marketing (4). Tourism institutions.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Elok Perwirawati
AU  - Iskandar Zulkarnain
AU  - Dewi Kurniawati
AU  - Nurbani Nurbani
PY  - 2024
DA  - 2024/04/29
TI  - Tourism Communication of Village Government and Community Based Tourism Destination Development In Hilisataro Nandisa Village, South Nias Regions
BT  - Proceedings of the World Conference on Governance and Social Sciences (WCGSS 2023)
PB  - Atlantis Press
SP  - 111
EP  - 118
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-236-1_13
DO  - 10.2991/978-2-38476-236-1_13
ID  - Perwirawati2024
ER  -