The Relationship between Transforming Product Ideas from Social Problems to the Feasibility of Entrepreneurship Products in the Market from Management Students of University of PGRI Argopuro Jember

DOI

10.2991/978-2-38476-342-9_5How to use a DOI?

Keywords

Problem; Ideas; Product; Market

ABSTRACT

The hope of studying entrepreneurship is to provide benefits for students and the surrounding community to reduce poverty and unemployment. However, in reality, students are less able to realize the goal of learning entrepreneurship, namely turning risks or problems into product ideas that are viable on the market. Based on the problems above, the aim of this research is to see the relationship between the transformation of product ideas from social problems and the feasibility of entrepreneurial products in the market of 31 Management Students at PGRI Argopuro Jember University. To realize the objectives of this research, a quantitative research method was carried out with a cause and effect type, testing the reliability and validity of the questionnaire which was used as a data collection tool. The result of this research is that there is a relationship between transforming product ideas from social problems to product feasibility in the market at value 0.896 (89.6%) with a significant value t = 0,000 > 0.05 (standard error). The value of this relationship is high because the product idea from the social problem was realized before writing the business plan. The recommendation from this research is to discover product ideas from social problems first, before writing a business plan. Business plans are easier to narrate in written form if students’ imaginations are helped by the form of products that are real and marketable. Real products will increase students’ creativity and innovation to be more productive so that the Indonesian economy will advance and reduce unemployment and poverty.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Amin Silalahi
AU  - Basuki Hadi Prayogo
AU  - Darsan
AU  - Endra Priawasana
PY  - 2024
DA  - 2024/12/31
TI  - The Relationship between Transforming Product Ideas from Social Problems to the Feasibility of Entrepreneurship Products in the Market from Management Students of University of PGRI Argopuro Jember
BT  - Proceedings of the 6th Vocational Education International Conference (VEIC 2024)
PB  - Atlantis Press
SP  - 30
EP  - 35
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-342-9_5
DO  - 10.2991/978-2-38476-342-9_5
ID  - Silalahi2024
ER  -