Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)

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Challenges for SMEs During the Covid-19 Pandemic: The Importance of Innovation and Digitalization

Authors
Dekeng Setyo Budiarto1, *, Adi Prasetyo1, Gulam Hazmin1
1Universitas PGRI Yogyakarta, Yogyakarta, Indonesia
*Corresponding author. Email: dekengsb@upy.ac.id
Corresponding Author
Dekeng Setyo Budiarto
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-176-0_2How to use a DOI?
Keywords
Digitalisation; Innovation; Market performance; SMEs
Abstract

Even though SMEs have significantly contributed to economic growth, the COVID-19 pandemic has resulted in many businesses in this sector failing. Therefore, the right strategy is needed so that they can deal with environmental changes. This research will test whether digitalization and innovation significantly impact improving market performance. Data was obtained by giving questionnaires to 72 SMEs owners in Yogyakarta Province. SMEs that are used as research objects are selected based on criteria, namely those that use e-commerce. Respondents’ answers will be tested with a validity test, and a reliability test will then be tested for consistency with Cronbach’s alpha. The study results show that although innovation and digitalization have a significant impact, innovation is more dominant in improving market performance. The results of this study have implications for SME owners to apply the right strategy significantly to innovate both in products and markets. For the government, the significance is the need for supporting facilities so that business owners, especially small firms, can easily carry out innovation and digitization.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
978-2-38476-176-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-176-0_2How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dekeng Setyo Budiarto
AU  - Adi Prasetyo
AU  - Gulam Hazmin
PY  - 2023
DA  - 2023/12/31
TI  - Challenges for SMEs During the Covid-19 Pandemic: The Importance of Innovation and Digitalization
BT  - Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)
PB  - Atlantis Press
SP  - 5
EP  - 8
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-176-0_2
DO  - 10.2991/978-2-38476-176-0_2
ID  - Budiarto2023
ER  -