Employee Diversity Management In Creative Industry In Building Competitive Advantages

DOI

10.2991/978-2-38476-176-0_66How to use a DOI?

Keywords

diversity; human resource management; Total Quality Management

Abstract

This article focuses on the management of employee diversity in manual filtration screen printing creative industry in building competitive advantage. The tighter competition in business realm makes the owners of business in manual filtration screen printing creative industry should empower human resource optimally and optimize performance efficiency and effectiveness in all business sector to keep surviving in very diverse competition path. The competition intended occurs locally, regionally, nationally, and even internationally. The business in creative industry of manual filtration screen printing will be the winner if it can be compete with the competitors in their field. In facing dynamical internal and external situation and condition, the business owner should think strategically of the operational optimization, through having competitive advantages. Diversity is expected to benefit the actors of creative industry business of manual filtration screen prining in catering on the diverse customers as well. The company with employee diversity management can propose innovative input and different creative ideas and can serve the diverse market. Employee diversity in creative industry of manual filtration screen printing can give both much benefit and challenge in the process of time. Thus, the optimization is required in the term of human resource management and empowerment that is planned in such a way to optimize the efficiency and the effectiveness of company by implementing Total Quality Management (TQM) principles.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sri Wijiastuti
AU  - Zandra Dwanita Widodo
AU  - Rini Adiyani
AU  - Abdullah Zailani
AU  - Darsono
AU  - Ferawati Setyo Retnoningsih
PY  - 2023
DA  - 2023/12/31
TI  - Employee Diversity Management In Creative Industry In Building Competitive Advantages
BT  - Proceedings of the 2nd UPY International Conference on Education and Social Science (UPINCESS 2023)
PB  - Atlantis Press
SP  - 466
EP  - 470
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-176-0_66
DO  - 10.2991/978-2-38476-176-0_66
ID  - Wijiastuti2023
ER  -