Research on the Promotion of Rural Mountain Local Tourism Landscape in Yangtze River Delta based on IPA analysis: A case Study of Nanshankan Village

DOI

10.2991/978-94-6463-453-2_15How to use a DOI?

Keywords

Landscape promotion; Rural mountain local tourism; IPA analysis method; Yangtze River Delta region

Abstract

Tourism has evolved into a critical metric for assessing national well-being and quality of life, with rural mountain tourism emerging as a burgeoning trend in the Yangtze River Delta region. However, insufficient attention to the significance of rural mountain tourism landscape content and tourists’ needs has led to generally substandard landscapes, impacting the long-term development of local tourism economies. This study focuses on Nanshankan Village in Nanjing, Yangtze River Delta, employing factor analysis and Importance-Performance Analysis (IPA) to evaluate the importance and satisfaction levels of various material and non-material landscape elements of rural mountain tourism. The conclusion is as follows: (1) The landscape evaluation system and index can fully reflect the current situation of rural mountain tourism landscape; (2) Each index is in different positions in the four quadrants, and the content is classified with different degrees of maintenance and improvement; (3) In view of the difference between the real needs of tourists and the current situation of the landscape, specific measures are proposed to promote this type of landscape, and theoretical references are provided for relevant research.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Suning Gong
AU  - Jiangtao Jiu
AU  - Ronghua Chen
PY  - 2024
DA  - 2024/07/26
TI  - Research on the Promotion of Rural Mountain Local Tourism Landscape in Yangtze River Delta based on IPA analysis: A case Study of Nanshankan Village
BT  - Proceedings of the 2024 International Conference on Urban Planning and Design (UPD 2024)
PB  - Atlantis Press
SP  - 169
EP  - 190
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-453-2_15
DO  - 10.2991/978-94-6463-453-2_15
ID  - Gong2024
ER  -