Customer Loyalty of Traditional Market the Role of In-Store Logistics, Store Image and Satisfaction

DOI

10.2991/assehr.k.220102.003How to use a DOI?

Keywords

in-store logistics; store image; satisfaction; loyalty

Abstract

The main purpose of this study was to analyse the effect of in-store logistics on store image, customer satisfaction, and loyalty in the context of the Indonesian traditional market. The proposed model also points to examine the relationship between in-store logistics, stock images, satisfaction, and commitment. A survey was conducted on 400 shoppers in 16 traditional markets around West Java, Indonesia. The methodology used consists of two stages. The first step was to check the construct validity through Convergent Validity (CV), Average Variance Extracted (AVE), Construct Reliability (CR), and Discriminant Validity (DC). Secondly, a structural equation model procedure was used to test the proposed research model. The results of this research indicate that in-store logistics positively influences store image and Loyalty. Nevertheless, it negatively affects satisfaction. Furthermore, store image positively influences satisfaction, but it negatively influences loyalty. Similarly, satisfaction also positively influences loyalty. However, it negatively affects satisfaction. Furthermore, store image positively influences satisfaction, but it negatively influences loyalty. Similarly, satisfaction also positively influences loyalty. Store image and satisfaction are mediating the relationship between in-store logistics and loyalty

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Moh Farid Najib
PY  - 2022
DA  - 2022/01/06
TI  - Customer Loyalty of Traditional Market the Role of In-Store Logistics, Store Image and Satisfaction
BT  - Proceedings of the Universitas Lampung International Conference on Social Sciences (ULICoSS 2021)
PB  - Atlantis Press
SP  - 16
EP  - 24
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220102.003
DO  - 10.2991/assehr.k.220102.003
ID  - Najib2022
ER  -