The Communication Strategy of the Polewali Mandar Regency Task Force Team in Building Public Awareness in the Face of the Corona Virus Outbreak

DOI

10.2991/assehr.k.220102.021How to use a DOI?

Keywords

communication strategy; task force team (SATGAS); corona virus; public awarness; supporting and inhibiting factors

Abstract

The aims of this research are to determine approriate communication strategies used by task force team (SATGAS) of polewali mandar regency to build public awarness in handling the outbreak of corona virus and to find out the factors supporting and inhibiting the effectiveness of communication strategies used by task force team of polewali mandar regency in dealing with the outbreak corona virus. This research used wualitative approach. The theories used in this reseeacrh were communicator theory, the theory of social change, and the theory of communication goals. The results of this study indicate that (1) the communication strategy used out by the task force team of polewali mandar regency is to optimize general communication elements involving communicators, massages, communicants, channels, and effects through the implementation of four main programs in handling the corona virus including gedoor covid, public service advertisements (printing media, social media, and electronic media), policing public places, influential figures (community leaders and religious leaders, (2) the factors supporting the effectiveness of the communication strategies used by task force team (SATGAS) in building public awarness against the outbreak corona virus are the utilization of all communication media either directly or indirectly, the involvement of people who have influence in the polewali mandar regency, and the ongoing efforts made by task force team (SATGAS) in handling the corona virus. Meanwhile, the inhibiting factors include the area size and population density of polewali mandar regency, the level of communicty who uphold the culture and custom of polewali mandar regency.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Mutmainnah
AU  - Muhammad Farid
AU  - Jeanny Maria Fatimah
PY  - 2022
DA  - 2022/01/06
TI  - The Communication Strategy of the Polewali Mandar Regency Task Force Team in Building Public Awareness in the Face of the Corona Virus Outbreak
BT  - Proceedings of the Universitas Lampung International Conference on Social Sciences (ULICoSS 2021)
PB  - Atlantis Press
SP  - 175
EP  - 182
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220102.021
DO  - 10.2991/assehr.k.220102.021
ID  - 2022
ER  -