The Effect of Mobile Payment on Convenience and Willingness to Pay

DOI

10.2991/assehr.k.220404.182How to use a DOI?

Keywords

Mobile Payment; Convenience; Willingness to Pay

Abstract

The increase in mobile payments is so rapid that it can change the payment culture in cash transactions into electronic money. Speed and convenience in transactions, expected performance and effort expected from mobile payments, conditions of mobile payment facilities, and the surrounding environment and behavior or culture are driven by variables that have an impact and influence on increasing the use of mobile payments.

This study aims to determine the effect of mobile payments on convenience and willingness to pay. The method study is distributing questionnaires directly in the field. The data collected is based on primary data and secondary data from related parties. The data will be analyzed and processed using Smart PLS 3. The analyzed data will be described according to the conditions in the field. The results showed that mobile payment is a significant predictor of comfort and willingness to pay.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Andi Wijaya
AU  - Joyce A. Turangan
AU  - Herman Ruslim
PY  - 2022
DA  - 2022/04/21
TI  - The Effect of Mobile Payment on Convenience and Willingness to Pay
BT  - Proceedings of the 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021)
PB  - Atlantis Press
SP  - 1150
EP  - 1155
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220404.182
DO  - 10.2991/assehr.k.220404.182
ID  - Wijaya2022
ER  -