Exploring Pearl Quality Knowledge and Motivation for Lavish South Sea Pearl Purchase

DOI

10.2991/978-94-6463-296-5_6How to use a DOI?

Keywords

Aquaculture Tourism; Lavish Product; Pearl Grading; Self-Fulfillment; South Sea Pearls (SSP)

Abstract

This study investigates consumers' perceptions of high-end South Sea Pearls (SSP) and the motivating reasons behind their decision to spend a sizable sum of money on a pricey authentic aquaculture tourism product from Lombok, Indonesia. In-depth interviews with informants were used in this qualitative analysis. The findings demonstrate that the informant views SSP as a self-gifting, luxurious, high-value product that is enjoyable to collect and worthy of the money she spends. Informants own a sizable number of collections of pearls that are Grade AA-AAA quality, large in size, and in a variety of hues. Overall, the informant claimed that worth and self-fulfillment were more essential than status associated with possessing expensive items. Although many studies have focused on consumer motivation or the field of luxury, there are only so many analyses focusing on informants as both customers and collectors. In this study, only two informants were involved; Informant one is a buyer with more than 12 years of experience, while Informant two is an expert and entrepreneur in the pearl field for more than 22 years. So, suggestions for future research agendas are given, including research involving more informants.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Haililah Tri Gandhiwati
AU  - Sundring Pantja Djati
AU  - Nurbaeti
PY  - 2023
DA  - 2023/12/04
TI  - Exploring Pearl Quality Knowledge and Motivation for Lavish South Sea Pearl Purchase
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 36
EP  - 43
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_6
DO  - 10.2991/978-94-6463-296-5_6
ID  - Gandhiwati2023
ER  -