Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

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Tour Packages of Local Food Gastronomy in Pasir Ipis Village, Lembang, West Bandung Regency

Authors
Dewi Turgarini1, *, Caria Ningsih1, Alexandra Annabella1, Devi Tri Arrohmah1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: dewi.turgarini@upi.edu
Corresponding Author
Dewi Turgarini
Available Online 4 December 2023.
DOI
10.2991/978-94-6463-296-5_53How to use a DOI?
Keywords
Tour Packages; Emergency Food; Gastronomic Tourism; Pasir Ipis Village 4
Abstract

This research aims to analyze the potential of the Kampung Pasir Ipis as a disaster area that can be developed into a gastronomic tourism attraction for emergency food. So, a gastronomic tourism package is formed, namely the Nyandak Nuansa Tour. This research is a qualitative descriptive study with primary data obtained through purposive observation and interviews with nine components of the Nona Helix, namely the government, tourism service, business actors, academics, community leaders, Non-Governmental Organizations (NGOs), youth communities, suppliers, and women empowering community. Meanwhile, data was collected using the snowball technique for tour package participants. The research results show that Pasir Ipis Village has quite a lot of potential for gastronomic tourism attractions. Thus, the Nyandak Nuansa Tour creates two types of packages with different activities and prices. The activities that will be carried out during the tour are getting to know, selecting, and cooking local food ingredients while gaining insight into the nutritional value, quality, history, and philosophy behind the typical dishes of Kampung Pasir Ipis and developing emergency food. Tour Package marketing analysis includes segmenting, targeting, positioning, and digital advertising.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
4 December 2023
ISBN
978-94-6463-296-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-296-5_53How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dewi Turgarini
AU  - Caria Ningsih
AU  - Alexandra Annabella
AU  - Devi Tri Arrohmah
PY  - 2023
DA  - 2023/12/04
TI  - Tour Packages of Local Food Gastronomy in Pasir Ipis Village, Lembang, West Bandung Regency
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 386
EP  - 391
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_53
DO  - 10.2991/978-94-6463-296-5_53
ID  - Turgarini2023
ER  -