Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

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The Influence of TikTok and Destination Image on the Decision to Visit Taman Impian Jaya Ancol Post-Pandemic and Visitor Satisfaction

Authors
Reno Catelya Dira Oktavia1, *, Nurbaeti1, Heny Ratnaningtyas1, Muhammad Ardya Rachmadhita1
1Trisakti Institute of Tourism, Jakarta, Indonesia
*Corresponding author. Email: reno.catelya@iptrisakti.ac.id
Corresponding Author
Reno Catelya Dira Oktavia
Available Online 4 December 2023.
DOI
10.2991/978-94-6463-296-5_20How to use a DOI?
Keywords
Tiktok; Destination Image; Visiting Decision; Visitor Satisfaction
Abstract

This study aims to investigate the influence of TikTok and destination image on post-pandemic visit decisions to Taman Impian Jaya Ancol through visitor satisfaction. This type of research uses a quantitative descriptive approach with a path analysis method. The research was conducted at the Taman Impian Jaya Ancol and involved the entire population of visitors to Taman Impian Jaya Ancol. The research sample consists of 100 respondents selected through accidental sampling techniques. The results of the study show that: (1) TikTok and destination image significantly influence visitor satisfaction; (2) TikTok, destination image, and visitor satisfaction significantly influence visit decisions; (3) TikTok and destination image partially significantly influence visit decisions through visitor satisfaction. TikTok encourages users to create and share short videos that increase the popularity of travel destinations. Destination image can increase attractiveness, build trust, and increase visitor loyalty, which influences visiting decisions and recommendations to others. Visitor satisfaction also plays an important role in attracting potential visitors and maintaining a positive image. The implication of this research is that the management of Taman Impian Jaya Ancol prioritizes the TikTok application as an efficient and cost-effective tourism promotion media that has the potential to disseminate information quickly and attract visitors.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
4 December 2023
ISBN
978-94-6463-296-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-296-5_20How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Reno Catelya Dira Oktavia
AU  - Nurbaeti
AU  - Heny Ratnaningtyas
AU  - Muhammad Ardya Rachmadhita
PY  - 2023
DA  - 2023/12/04
TI  - The Influence of TikTok and Destination Image on the Decision to Visit Taman Impian Jaya Ancol Post-Pandemic and Visitor Satisfaction
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 149
EP  - 157
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_20
DO  - 10.2991/978-94-6463-296-5_20
ID  - Oktavia2023
ER  -