Factors that Influence Generation Z Tourists’ Satisfaction at the Jakarta National Museum

DOI

10.2991/978-94-6463-296-5_21How to use a DOI?

Keywords

Museum; Satisfaction; Generation Z

Abstract

The Jakarta National Museum is a museum under the auspices of the Ministry of Education and Culture. This museum is very well known among Indonesians, especially residents of Jakarta. In reality, the number of visitors to the Jakarta National Museum has increased since the outbreak. This is due to the fact that the museum keeps enhancing its informational offerings, services, and other initiatives in an effort to increase visitor satisfaction and keep them coming back. This study, which focuses on visitors from Generation Z, tries to identify the factors that influence visitors’ satisfaction at the Jakarta National Museum. Generation Z is a group of young people who were born in the period 1995–2010 and tend to still think of museums as old places that are boring and only for kindergarten and elementary school students. Purposive sampling was used to select 135 respondents as part of a quantitative descriptive approach that emphasizes questionnaire data gathering methods. Service quality, hospitality, amenities, culture of communication and information as well as pricing charged to visitors, are factors that influence tourist satisfaction and are utilized as variables in this study. The data processing uses SmartPLS. The research’s findings are the Jakarta National Museum’s service quality, hospitality, amenities and culture partially influence or contribute to the satisfaction of Generation Z tourists. However, Generation Z tourists’ satisfaction is not influenced by the price of the museum offers. Based on the findings of this study, museum management in Indonesia should focus on factors like service quality, hospitality of the way they communicate, and amenities that might raise visitor satisfaction, particularly among younger generations

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Julita
AU  - Rahmat Ingkadijaya
AU  - Johannes Kurniawan
PY  - 2023
DA  - 2023/12/04
TI  - Factors that Influence Generation Z Tourists’ Satisfaction at the Jakarta National Museum
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 158
EP  - 165
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_21
DO  - 10.2991/978-94-6463-296-5_21
ID  - 2023
ER  -