Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)

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Comparison the Effect of Consumer Behavior on Visiting Intention to the Shopping Centre During COVID-19

Case Study in Bandung, Solo and Kupang

Authors
Ronald P. C. Fanggidae1, *, Antonio E. L. Nyoko1, Merlyn Kurniawati1, Klaasvakumok J. Kamuri1
1Department of Management, Nusa Cendana University, Kupang, Indonesia
*Corresponding author. Email: ronaldfanggidae@staf.undana.ac.id
Corresponding Author
Ronald P. C. Fanggidae
Available Online 25 November 2021.
DOI
10.2991/aebmr.k.211124.093How to use a DOI?
Keywords
Consumer behavior; Cultural factors; Personal factors; Psychological factors; Social factors; Visit intention
Abstract

For this study, the focus is on how cultural, social, personal and psychological factors influence the intention to visit a shopping center (mall) in Bandung, Solo, and Kupang in three cities. In Indonesia, there are three types of cities: large, medium, and tiny. The novelty of this research is to fill the gap in the limited research that examined the intention to visit a shopping center (mall) during Covid-19, particularly in contrast to other cities. This is a quantitative study, and the data collection methods include a questionnaire and direct observations. Customer Behavior and Visiting Intention are examined using Multiple Regression Analysis, which includes validity and reliability tests as well as the assumption of the classic assumption. Findings from the Covid-19 pandemic in Bandung, Solo, and Kupang show that Personal Factors have a positive and significant effect on Visiting Intention to the shopping centers, while Cultural and Social Factors in Solo City, and Psychological Factors in Kupang City, have a positive and significant effect on Visiting Intention to the shopping centers during the Covid-19 pandemic. Businesses and marketers can benefit from this study by developing the right marketing tactics based on consumer behavior in order to attract customers to their establishments.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 November 2021
ISBN
978-94-6239-465-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.211124.093How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Ronald P. C. Fanggidae
AU  - Antonio E. L. Nyoko
AU  - Merlyn Kurniawati
AU  - Klaasvakumok J. Kamuri
PY  - 2021
DA  - 2021/11/25
TI  - Comparison the Effect of Consumer Behavior on Visiting Intention to the Shopping Centre During COVID-19
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 647
EP  - 654
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.093
DO  - 10.2991/aebmr.k.211124.093
ID  - Fanggidae2021
ER  -