The Analysis of Financial Literacy of Traditional Market Seller

Comparative Study of Traditional Market Seller at Three Cities in Indonesia

DOI

10.2991/aebmr.k.211124.094How to use a DOI?

Keywords

Financial attitude; Financial behaviour; Financial knowledge; Financial literacy; Traditional market seller

Abstract

Basically financial literacy is closely related to our everyday life. However, there are still many people who do not realize that what they meet or do is financial literacy. Traditional market sellers are micro-small (MSMEs) business player who generally still have problems related to capital. The low level of financial literacy makes the traditional market seller cannot develop their business. This study aims to investigate the financial literacy level of traditional market sellers in four cities in Indonesia, namely Kupang, Yogyakarta, Purwokerto, Bandung. The participants were traditional market seller in total 120 who spread across the four cities. The primary data was questionnaire data and analysed using descriptive statistics method. The study found that the financial literacy level in four cities was included in the medium category with 71.20%.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Paulina Y. Amtiran
AU  - Yosefina K. I. D. D Dhae
AU  - Jachielin H. Lada
PY  - 2021
DA  - 2021/11/25
TI  - The Analysis of Financial Literacy of Traditional Market Seller
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 655
EP  - 659
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.094
DO  - 10.2991/aebmr.k.211124.094
ID  - Amtiran2021
ER  -