Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)

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Exploring the Construction Way of China’s Campus-Media Under the Background of “Great Ideological and Political Work”

Authors
Sen Luo1, *, Niao Xu1
1Sichuan University of Media and Communications, Chengdu, China
*Corresponding author. Email: 642346390@qq.com
Corresponding Author
Sen Luo
Available Online 11 July 2023.
DOI
10.2991/978-2-38476-062-6_52How to use a DOI?
Keywords
campus media; media construction; ideological and political education
Abstract

Campus media in colleges and universities is a form of media with certain influence and target audience of college students and the faculties, which is responsible for guiding college students’ public opinion and important ideological and political education. However, under the impact of new media technology, the problems exposed by campus media in the process of communication have become more and more prominent, thus affecting the ideological and political education function of campus media. This study uses literature analysis and questionnaire survey method to analyze the current status of campus media; and proposes the construction of campus media from four perspectives: campus media team construction, content production mode, campus media channels, and media literacy, in order to enhance the influence and attention of campus media in colleges and universities.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 July 2023
ISBN
978-2-38476-062-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-062-6_52How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sen Luo
AU  - Niao Xu
PY  - 2023
DA  - 2023/07/11
TI  - Exploring the Construction Way of China’s Campus-Media Under the Background of “Great Ideological and Political Work”
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 413
EP  - 423
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_52
DO  - 10.2991/978-2-38476-062-6_52
ID  - Luo2023
ER  -