Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)

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Research on the K-pop Value Chain: A Case Study of K-pop Artist Group BTS

Authors
Zihan Li1, *
1Chung-Ang University, Seoul, 06947, South Korea
*Corresponding author. Email: Zli435@naver.com
Corresponding Author
Zihan Li
Available Online 11 July 2023.
DOI
10.2991/978-2-38476-062-6_147How to use a DOI?
Keywords
K-pop; Value chain; Strategy; BTS
Abstract

It could be said that K-pop idol group BTS winning Grammy Awards is a signal showing that K-pop has opened the American market. What is more, its history-making success in the whole Korean entertainment industry was made under many restrictions caused by the COVID-19 pandemic as well as a monopolization by the 3 biggest entertainment companies in Korea. In fact, a mature K-pop value chain has already been made by those 3 companies, which means BTS barely has a chance of victory. Therefore, numerous scholars and businessmen start to learn the reasons for its success in order to make a new successful group and keep sustainable development of the K-pop industry. As a model of success, BTS has provided effective strategies for the following K-pop groups. Through observational research of BTS, this paper aims to reveal its strategies for success under COVID-19. It can be concluded that BTS’s success lies in the creation of profound lyrics, the application of new techniques, and the construction of a new fandom platform.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 July 2023
ISBN
10.2991/978-2-38476-062-6_147
ISSN
2352-5398
DOI
10.2991/978-2-38476-062-6_147How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zihan Li
PY  - 2023
DA  - 2023/07/11
TI  - Research on the K-pop Value Chain: A Case Study of K-pop Artist Group BTS
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 1150
EP  - 1158
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_147
DO  - 10.2991/978-2-38476-062-6_147
ID  - Li2023
ER  -