Research on Fresh Produce Sales Optimization Based on New Retail Context

DOI

10.2991/assehr.k.220401.061How to use a DOI?

Keywords

Fresh produce; new retail; business model

Abstract

In the context of the rapid development of the Internet, the development and application of technologies such as big data and cloud computing have driven the continuous innovation of retail enterprises and brought new sales models. In recent years, the development of e-commerce has given rise to a variety of new sales channels for fresh produce, while traditional supermarkets and vegetable markets are still in existence. Due to the special characteristics of fresh produce, the sales and operation of fresh produce are very difficult. This paper takes fresh produce sales in the context of new retailing as the research object, through the analysis of fresh supermarket, online retail, traditional vegetable market three major sales models, puts forward the corresponding feasible optimization methods, such as grasping customer consumption tendency, optimize logistics supply chain, improve shopping experience, etc.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Tongpu Wei
PY  - 2022
DA  - 2022/04/08
TI  - Research on Fresh Produce Sales Optimization Based on New Retail Context
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 305
EP  - 309
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.061
DO  - 10.2991/assehr.k.220401.061
ID  - Wei2022
ER  -