Research on the Willingness of Guangzhou Residents to Sign Up for Family Doctors and Its Influencing Factors Based on TAM

DOI

10.2991/assehr.k.220401.062How to use a DOI?

Keywords

Family doctor; Rational behavior theory; Technology acceptance model; Structural equation model

Abstract

The implementation of the “Healthy China” strategy calls for strengthening the community-level medical and health service system and building the ranks of general practitioners. After provincial (municipal and district) governments actively responded to the national call to establish relevant pilot programs, the signing rate of family doctors has been rapidly increased, but residents’ understanding and utilization rates for family doctors are still relatively low. Therefore, based on the theory of Rational Behavior (TRA) and Technology Acceptance Model (TAM), this paper establishes a structural equation model (SEM) based on residents’ signing behavior and carries out empirical tests on the hypothesis model, exploring the status quo of residents’ signing and services and the factors affecting residents’ signing.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Guihao Zhuang
AU  - Ziyao Wang
PY  - 2022
DA  - 2022/04/08
TI  - Research on the Willingness of Guangzhou Residents to Sign Up for Family Doctors and Its Influencing Factors Based on TAM
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 310
EP  - 315
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.062
DO  - 10.2991/assehr.k.220401.062
ID  - Zhuang2022
ER  -