Analysis of the Sports Community in Mainland China and Its Potential Complementary Market in Recent Decades

DOI

10.2991/978-2-494069-13-8_21How to use a DOI?

Keywords

Sports community; Economic development; Online community; Complementary market; Maslow’s hierarchy of needs

Abstract

The concept of a sports community is becoming more popular in recent decades with an increasing disposable income level in mainland China. In addition, individuals become more aware of their health and social images. This change leads to significant growth of the sports community. This paper represents the form of two main types of communities, online and offline sports communities, with successful examples and the logic behind them. Furthermore, there is potential growing market space, so more firms should enter the market. This research will present the benefit that the sports community has brought to the economy, which shows that the sports industry can influence economic development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yiwen Shi
PY  - 2022
DA  - 2022/11/29
TI  - Analysis of the Sports Community in Mainland China and Its Potential Complementary Market in Recent Decades
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 160
EP  - 165
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_21
DO  - 10.2991/978-2-494069-13-8_21
ID  - Shi2022
ER  -