Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)

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Research on the Cultivation Strategy of College Students’ Values Based on the ELM Model Under the Spread of Short Videos

Authors
Yuhan Li1, Xiaoxin Shen2, *, Wanting Yuan3, Qiuyu Zheng4
1School of Foreign Studies, Tangshan Normal University, Tangshan, 063000, Hebei, China
2School of Humanities and Social Sciences, Zhongkai University of Agriculture and Engineering, Guangzhou, 510000, Guangdong, China
3School of Humanities, Huaiyin Institute of Technology, Huai’an, 223001, Jiangsu, China
4School of Foreign Languages, Jingzhou University, Jingzhou, 434000, Hubei, China
*Corresponding author. Email: shenw@lingnan.edu.cn
Corresponding Author
Xiaoxin Shen
Available Online 29 November 2022.
DOI
10.2991/978-2-494069-13-8_20How to use a DOI?
Keywords
ELM model; Short video transmission; College students; Cultivation of values
Abstract

The propagation of short videos is an important way to spread information on modern social media. The youth group is a major group to receive short video information, and the shaping of their values is closely related to the transmission of the short video. Based on the ELM model, this paper makes a framework integration and research on the communication effect and impact of short videos on social media, and finds that by analyzing the influence of the central path, such as the theme and quality of short videos and the peripheral paths, such as the information source characteristics and the surface situation of information transmitters in different degrees, there are some suggestions on cultivating college students’ values of short videos from three aspects: increasing the spread recognition which includes conveying positive emotional experiences content and marginal factors to strengthen social identity, spreading engagement aiming at enhancing the subjectivity of the educated and communication value of short videos for the propose of enhancing students’ moral value guidance and cultural transmission concept.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2022
ISBN
978-2-494069-13-8
ISSN
2352-5398
DOI
10.2991/978-2-494069-13-8_20How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuhan Li
AU  - Xiaoxin Shen
AU  - Wanting Yuan
AU  - Qiuyu Zheng
PY  - 2022
DA  - 2022/11/29
TI  - Research on the Cultivation Strategy of College Students’ Values Based on the ELM Model Under the Spread of Short Videos
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 150
EP  - 159
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_20
DO  - 10.2991/978-2-494069-13-8_20
ID  - Li2022
ER  -