Research on the Relationship Between Short Videos and Food Consumption

DOI

10.2991/978-2-494069-13-8_55How to use a DOI?

Keywords

Short videos; New media; Food consumption

Abstract

With the development of Internet economy and the progress of new media technology, we media represented by short videos has greatly affected all aspects of people’s lives. Among them, the most important food culture in people’s life has changed the most obviously. As more and more people begin to share food and cooking skills on the Internet, food has become a product and landscape, and a unique cultural phenomenon. This paper mainly studies through a combination of questionnaire and interview. Through the questionnaire, it can be found that most people have the habit of watching short food videos in their daily life, which reflects the impact of new media on food culture. At the same time, the interview samples also reflect the differences in people’s views and comments on food short videos. This paper further demonstrates the relationship between food short videos and consumer culture. It can be clearly found that the spread of food short videos on new media has greatly affected people’s consumption demand for food culture. In this paper, the research samples are not sufficient, and the theoretical analysis needs to be improved, but this paper will still be beneficial to provide some data and cases for the study of food culture from the perspective of new media.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Beichen Liu
PY  - 2022
DA  - 2022/11/29
TI  - Research on the Relationship Between Short Videos and Food Consumption
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 459
EP  - 465
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_55
DO  - 10.2991/978-2-494069-13-8_55
ID  - Liu2022
ER  -