The Impact of NBA All-Star Game Format Change on Fan Attachment

DOI

10.2991/978-2-494069-13-8_66How to use a DOI?

Keywords

NBA; All-Star Game; Fan attachment

Abstract

NBA tended to improve fans’ enjoyment and attachment during the All-Star Game by changing the game format, but whether these changes took effect remains unknown. Therefore, this paper uses comparative analytical method and questionnaire method to research on the fan attachment in the past decade, 2013 to 2022. This research found that both game format changes in 2018 and 2020 failed to have a positive effect on fan attachment. Instead, a proportion of NBA fans began to lose interest in NBA All-Star Game and prefer to watch highlights after the game rather than watch the live broadcast of the entire match. The result of this paper can serve as a reference for organizers of sport events, especially NBA All-Star Game, helping them understand fans’ enjoyment on different game formats and optimize their sport management.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jiawei Li
PY  - 2022
DA  - 2022/11/29
TI  - The Impact of NBA All-Star Game Format Change on Fan Attachment
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 560
EP  - 568
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_66
DO  - 10.2991/978-2-494069-13-8_66
ID  - Li2022
ER  -