An Analysis on Tourist Behavior in Ecotourism Area: A Case of Shenyang Bird Island, China

DOI

10.2991/sschd-18.2019.23How to use a DOI?

Keywords

Tourist Behavior, Shenyang Bird Island, Suggestion.

Abstract

Analysis and study on the characteristics of tourist behavior is very significant for tourism managers to make decision and carry out sustainable tourism as well as government authorities. As the only bird-watching center with natural ecological characteristics, Bird Island, located in Shenyang City, Liaoning Province, is abundant with pristine natural landscapes including forest, shrub, wetland and ponds. This paper analyzed tourists’ behavioral attributes, including the demographic characteristics, consumption foci, demand characteristics, and perception of visiting experience of 150 respondents in Shenyang Bird Island, by the methods of questionnaire, observation and in-depth interview. The results of our statistical analysis showed that tourists in Bird Island were different from those in the other common tourism destinations, as for tourist behavior characteristics mentioned above. Finally, based on our findings, some future strategies and directions for the development and promotion of Bird Island tourism are discussed.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiao-Ping GU
AU  - Peng-Fei WANG
PY  - 2019/01
DA  - 2019/01
TI  - An Analysis on Tourist Behavior in Ecotourism Area: A Case of Shenyang Bird Island, China
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 133
EP  - 140
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.23
DO  - 10.2991/sschd-18.2019.23
ID  - GU2019/01
ER  -