How to Satisfy Post-90s Consumers? An Empirical Study on Influencing Factors of Post-90s Consumers' Online Shopping Satisfactory
- DOI
- 10.2991/sschd-18.2019.22How to use a DOI?
- Keywords
- Shopping Experience, Online Shopping Satisfaction, Post-90s Consumer Groups.
- Abstract
Based on the characteristics and related research of the post-90s, this paper finds out the factors affecting the satisfaction of online shopping of after 90s. Through the questionnaire survey of 285 post-90s online shopping consumers in Shanxi Province, the factors affecting the satisfaction of online shopping of after 90s are extracted and we sort it by factor analysis. We find that the function building of the online shopping platform, emotional construction, process experience, post-90s consumer group website perception and hunting psychology have significant influence on their online shopping satisfaction. The degree of influence is functional construction, emotional construction, process experience, post-90s website perception, post-90s hunting psychology, and we can provide useful advice to online merchants.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zi-Hui SONG AU - Wen-Bing WU AU - Hui DENG PY - 2019/01 DA - 2019/01 TI - How to Satisfy Post-90s Consumers? An Empirical Study on Influencing Factors of Post-90s Consumers' Online Shopping Satisfactory BT - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018) PB - Atlantis Press SP - 126 EP - 132 SN - 2352-5398 UR - https://doi.org/10.2991/sschd-18.2019.22 DO - 10.2991/sschd-18.2019.22 ID - SONG2019/01 ER -