Improvement and Innovation of the Government Spokesperson System Based on Use and Satisfaction Theory——Taking the "Changchun Changsheng Vaccine Event" as an Example

DOI

10.2991/sschd-18.2019.24How to use a DOI?

Keywords

Use and Satisfaction Theory, Spokesperson System, Changchun Changsheng Problem Vaccine Event.

Abstract

Based on the theoretical perspective of use and satisfaction, this paper takes the “Changchun Changsheng Vaccine Event” as an example to analyze the preferences and habits of the audience towards the information choosing over the Internet in the current social emergencies, and, on the basis, put forward corresponding innovations to the government spokesperson system: complying with the media contact habits of the people, accelerating the process of establishing and improving of the network spokesperson system; satisfying media contact habits of the people, training a group of opinion leaders; combining the official opinion field with the folk opinion field and guiding public opinion actively; understanding what people really want and making full use of monitoring technology for public opinion monitoring and analysis, achieving an earlier public opinion warning, and guiding the public opinion in time, appeasing social emotions.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiao HU
AU  - Xue-Yan CAO
AU  - Pei-Han LIU
PY  - 2019/01
DA  - 2019/01
TI  - Improvement and Innovation of the Government Spokesperson System Based on Use and Satisfaction Theory——Taking the "Changchun Changsheng Vaccine Event" as an Example
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 141
EP  - 146
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.24
DO  - 10.2991/sschd-18.2019.24
ID  - HU2019/01
ER  -