The Implication of Perceived Value to Continuance Intention to Use among Mobile Payment Users in Indonesia
- DOI
- 10.2991/assehr.k.220407.116How to use a DOI?
- Keywords
- mobile payment; perceived value; continuance intention to use; demography
- Abstract
The role of technology that affects to human life is not only happening in developed countries, but also in developing countries including Indonesia. The Covid-19 pandemic has accelerated digital transformation in society, one of it is regarding payment transaction technology. Mobile payment as one of the technologies provides features for the users such as cashless payment in stores, money transfer, and e-payment for various daily needs through the application. This study aims to examine the impact of perceived value on the continuance intention to use of mobile payment users in 6 provinces in Java Island by considering demography as a moderating variable to see potential differences between user profiles. Data is collected from 400 mobile payment users living in 6 provinces in Java Island, Indonesia, and analyzed using Partial Least Square Structural Equation Model (PLS-SEM). The findings in this study contribute to the formation of a comprehensive research model to capture the phenomenon of the utilization of digital technology in society, as well as become a reference for mobile payment service providers in making strategies to ensure business sustainability through continuance intention to use among their users.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Ratyuhono Linggarnusantra Putra AU - Ananda Sabil Hussein AU - Margono Setiawan AU - Agung Yuniarinto PY - 2022 DA - 2022/04/23 TI - The Implication of Perceived Value to Continuance Intention to Use among Mobile Payment Users in Indonesia BT - Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021) PB - Atlantis Press SP - 564 EP - 568 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220407.116 DO - 10.2991/assehr.k.220407.116 ID - Putra2022 ER -